An internet-fueled charity drive, a group of friendly truckers, and the kindness of strangers
When Gordon Van Laerhoven first saw the walls of flame raging in and around the evacuated city of Fort McMurray on TV last week, he knew he’d be in it for the long haul. A commercial truck driver from Chilliwack, British Columbia, he lived hundreds of miles from the massive wildfire that was consuming the center of Canada’s oil sands region and forcing nearly 90,000 people to flee their homes. But he couldn’t stand idle.
“I knew just one person in Fort McMurray, I had no family or friends there,” said Van Laerhoven, who is 31. “Still, I wanted to do something to help these guys.”
On Friday evening, less than 48 hours later, Van Laerhoven and a group of friends were off, in four semi-trucks packed with emergency supplies to make the grueling 1,400-mile round trip journey from their home to an aid outpost near Edmonton, south of the blaze. The truckers had hundreds of people from their small community, just east of Vancouver, to thank for the improbable trip—as well as the viral outpouring of support that tends to follow tragedy in the age of the Internet.
People across Canada have leveraged social media time and time again in the last week to provide assistance to the residents forced to evacuate from the Fort McMurray area. They’ve launched groups to help evacuees find warm beds and home cooked meals. They’ve crowdsourced maps to identify pets trapped inside the disaster area that are in need of rescue. They’ve amassed a small army of volunteers ready to work in Fort McMurray once officials lift the evacuation order.
For Van Laerhoven and his posse, they had initially hoped that they’d be able to drive a load of bottled water to those in need. Last Wednesday, he asked his boss at Bulldog Transport if could borrow a company truck to drive Alberta, provided he covered the cost of gas. The answer came quickly. “He was like, ‘We can do that. No problem,” Van Laerhoven said. With a truck secured, he and a group of volunteers posted a solicitation on a local Facebook group aimed at supporting those displaced by the wildfire. They tagged around 32 close friends and family on the message, he said.
“Within a few hours that had snowballed into about 3,000 people,” said Van Laerhoven. Hundreds more continued to join the group, “Chilliwack For Fort Mac,” each hour. Calls from radio stations and other local media soon followed.
The next afternoon, Van Laerhoven rolled up to Chilliwack’s Cottonwood Mall in a 53-foot tractor trailer. The plan was to turn the parking lot of a defunct Target into a staging area for donations. It didn’t take long for Laerhoven and the other volunteers to determine that they’d need more than one semi-truck to transport everything.
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